ABOUT THE BOOK
Editors: Dr. Kuldip Dwivedi, Dr. Pranav Mishra
Published by: SAAR Publications (Reg.)
Language: English
Pages: 146
Edition: September 2024
ISBN: 978-81-979350-1-5
DOI:
Citation:
Environmental Discourse: Media, Communication & Sustainable Future explores the vital role of media and communication in shaping public understanding and action around environmental issues. In an age of global sustainability challenges, this volume offers interdisciplinary insights into how environmental narratives are constructed, contested, and conveyed across diverse platforms. Bringing together experts from various fields, the book examines the influence of media on public perception, policy, and activism, aiming to inspire informed, inclusive, and impactful dialogue for a more sustainable future.
ABOUT THE EDITORS
Prof. (Dr.) Kuldip Dwivedi is the Head of the Department of Environmental Science at Amity School of Life Sciences, Amity University Madhya Pradesh, Gwalior, where he also serves as Dy Dean, i/c Dean Academics, and NEP Coordinator. He has 16 years of teaching and 8 years of research experience, and has guided 4 Ph.D. students and 6 others are currently under his supervision. His ongoing research projects, funded by the Madhya Pradesh Council of Science & Technology, focuses on bioaugmentation of crude oil using microbial isolates. Prof. Dwivedi holds 2 UK Design Patents and has published 40 research papers in reputed journals, authored 2 books, and edited 3. He is an active member of several professional societies and editorial boards. His accolades include the Eminent Scientist Award (2021), Excellence in Teaching Award (2020), and Young Scientist Award (2015).
Dr. Pranav Mishra is an Assistant Professor at Amity School of Communication, Amity University Madhya Pradesh, with a specialization in Television Production Management, Electronic Media, and Media Research. He holds a Ph.D. on ‘Representation of Terrorist Activities in Electronic Media’ from Mahatma Gandhi International Hindi University and is UGC-NET qualified. With over 4.5 years of teaching experience, Dr. Mishra is also an Editorial Board member for several journals, a research coordinator, and has published extensively in Scopus, ABDC, and UGC Care indexed journals. His media experience includes roles as an anchor, intern, and production assistant. He has participated in numerous workshops and FDPs and has a keen interest in fake news detection, journalism, and sports
TABLE OF CONTENTS
| S.No. | Abstract | Pages |
| 1. | Environmental Education and Media – Role of Educational Media in Promoting Environmental
Literacy
Manu Mehrotra, Manish Baboo Agarwal, Manish Kumar Panday, Pankaj Mittal, Amit Sharma, Dr. Prashu |
1 |
| 2. | From Screen to Green: Harnessing the Influence of Film to Promote Environmental
Responsibility
Gobinda Banik |
15 |
| 3. | Influence of Media in Shaping Environmental Awareness: An Analytical Study
Saroj Choudhary |
26 |
| 4. | Impact of Digital Environmental Media on Library and Information Science
Tanuj Kumar Jain |
40 |
| 5. | Green Marketing and Corporate Communications
Rwitabrata Mallick |
48 |
| 6. | Environmental Education and Media – Role of Educational Media in Promoting Environmental
Literacy
Manglam Soni, Sonal Singh, Kuldip Dwivedi |
61 |
| 7. | Environmental Education and Media: Role of Educational Media in Promoting Environmental
Literacy
Ms. Vidhu Gupta |
73 |
| 8. | Unveiling the Green Revolution: Corporate Strategies for Mastering Sustainability and
Environmental Stewardship
Ms. Nidhi Yadav, Dr. Vishal Trivedi |
79 |
| 9. | Environmental Affinity and Green Marketing: Harmonizing Business Communication Practices
with Sustainability
Dhriti Mahajan, Dr. Rajiv Kumar Dwivedi, Dr. Vivek Gupta |
103 |
| 10. | Role of Educational Media in Promoting Environmental Literacy of Fashion
Madhavi Kushwah, Reena Roy |
114 |
| 11. | The Role of Media in Shaping Environmental Perceptions in India
Manish Dubey |
120 |