ABOUT THE BOOK
Editors: Mr. Kshitij Rana and Dr. Pranav Mishra
Published by: SAAR Publications (Reg.)
Language: English
Pages: 136
Edition: March 2025
ISBN: 978-81-984840-2-4
DOI:
Citation:
New Media, Animation & Visual Narratives in the 21st Century explores the transformative impact of digital technologies on storytelling. Bringing together insights from scholars and industry experts, it examines trends like transmedia storytelling, AI in animation, and immersive media. This volume offers critical perspectives and case studies, making it a valuable resource for anyone interested in media, animation, and visual culture
ABOUT THE EDITORS
Kshitij Rana is a seasoned UX Designer, Design Thinking Educator, and Assistant Professor at Amity University Madhya Pradesh, Gwalior, in the Amity School of Communication. With a Master’s in Design from NIFT Delhi and a Bachelor’s in Journalism and Mass Communication from Amity University Gwalior, he brings a unique interdisciplinary approach that bridges design, research, and communication. His expertise encompasses UX design, ethnographic research, system thinking, interaction design, and creative pedagogy. Passionate about innovation and accessibility, Kshitij has contributed significantly to academia through research publications on inclusive design, sustainability, and collaborative methodologies, presented at esteemed conferences such as ICON 2023 and the National Crafts Council India Seminar. Beyond academia, he has worked as a UX researcher and consultant, refining user-centric experiences for various organizations. As an educator, he is dedicated to fostering the next generation of designers, emphasizing human-centered design and strategic problem-solving. Through his work, Kshitij continues to shape the future of UX design and communication studies.
Dr. Pranav Mishra is an Assistant Professor at Amity School of Communication, Amity University Madhya Pradesh, with a specialization in Television Production Management, Electronic Media, and Media Research. He holds a Ph.D. on ‘Representation of Terrorist Activities in Electronic Media’ from Mahatma Gandhi International Hindi University and is UGC-NET qualified. With over 4.5 years of teaching experience, Dr. Mishra is also an Editorial Board member for several journals, a research coordinator, and has published extensively in Scopus, ABDC, and UGC Care indexed journals. His media experience includes roles as an anchor, intern, and production assistant. He has participated in numerous workshops and FDPs and has a keen interest in fake news detection, journalism, and sports
TABLE OF CONTENTS
| S.No. | Abstract | Pages |
| 1. | Holograms, Avatars, and Virtual Beings: The New Age of Digital Story Protagonists
Dr. Shweta Saxena |
1 |
| 2. | The Globalization of Animation and Fashion: Exploring Cultural Identity Through AR, VR, and
Digital Storytelling
Mr. Vishal Kumar, Dr. Shweta Singh |
12 |
| 3. | Connecting Worlds: Exploring The Evolution of Stories Across Films, Games, And Social Media
Salil Upadhyay |
24 |
| 4. | Beyond Reality: How AR, VR and Interactive Tech Are Transforming Fashion
Dr. Shweta Singh, Mr. Vishal Kumar |
30 |
| 5. | The Convergence of AI and Animation: A Review of Techniques and Ethical Concerns
Prem Kumar |
39 |
| 6. | Cardinal Proprioception of Charismatic and Ethical Soft Skills
Dr. Sonia Srivastava and Dr. Shramita Pandey |
49 |
| 7. | Social Media and the Impact of Short-Term Animation in Marketing
Priyal Gautam and Madhu Toppo |
67 |
| 8. | Animation as a Tool for Emotional Recognition and Expression in Individuals with Autism
Moni Chaurasia and Nishant Trivedi |
76 |
| 9. | A Comparative Study of Storytelling Techniques in Western Animation vs. Eastern Animation
(Anime)
Maitreyee Ketkar and Nishant Trivedi |
89 |
| 10. | The Future of Holographic Animation: Applications and Challenges in Advertising,
Entertainment, and Education
Khushi Kumari and Nishant Trivedi |
97 |
| 11. | The Role of VFX in Historical Recreation: Accuracy and Ethics in Depicting the Past
Mayur Kumar Mali and Nishant Trivedi |
109 |
| 12. | The Role of Immersive VFX in Virtual Reality (VR) Therapy for Anxiety and Sensory Processing
in Individuals with Autism
Isha Darji and Nishant Trivedi |
117 |