ABOUT THE BOOK
Published by: SAAR Publications (Reg.)
Language: English
Pages: 166
Edition: April 2025
ISBN: 978-81-987344-5-7
DOI: 10.21276/saar/978-81-987344-5-7
Citation: Singh, S., & Rana, K. (2025). The Animated Age: Emerging Technologies and Storytelling in Digital Media. https://doi.org/10.21276/saar/978-81-987344-5-7
The Animated Age: Emerging Technologies and Storytelling in Digital Media explores how cutting-edge tools like AI, AR/VR, motion capture, and generative systems are revolutionizing digital storytelling. Blending insights from artists, technologists, and educators, the book examines how narratives are becoming interactive, immersive, and collaborative across platforms — from viral animations and avatars to educational transmedia and AI-driven content. Ideal for students, creators, and media professionals, this volume reflects on the creative potential and ethical implications of storytelling in the digital era.
Dr. Shweta Singh is an esteemed Assistant Professor of Fashion Design and Technology at Amity University, Madhya Pradesh, Gwalior. With a master’s degree in Fashion Design and a completed Ph.D. focusing on the tribes of Madhya Pradesh, Shweta brings a rich blend of academic expertise and cultural insight to her work. Over her Five years in academia, she has made significant contributions to sustainable fashion technologies. An accomplished scholar, Shweta has authored more than ten research papers and two books, in addition to contributing numerous book chapters in both national and international journals. She has presented over seven research papers at prestigious conferences around the world. Demonstrating her commitment to innovation, she holds over Eight copyrights, underscoring her dedication to advancing intellectual property in the fashion industry.
As a passionate educator, Shweta stands at the nexus of creativity, education, and sustainability. She is fervently dedicated to bridging the gap between fashion, environmental responsibility, and sustainability. Championing innovative materials and techniques while preserving and promoting traditional craftsmanship, she views sustainable fashion as a profound and enduring movement rather than a passing trend. Her work continues to inspire and influence the future of fashion, advocating for a harmonious balance between style and sustainability, mentoring the next generation of fashion designers, and engaging with local communities and artisans.
Mr. Kshitij Rana is a seasoned UX Designer, Design Thinking Educator, and Assistant Professor at Amity University Madhya Pradesh, Gwalior, in the Amity School of Communication. With a Master’s in Design from NIFT Delhi and a Bachelor’s in Journalism and Mass Communication from Amity University Gwalior, he brings a unique interdisciplinary approach that bridges design, research, and communication. His expertise encompasses UX design, ethnographic research, system thinking, interaction design, and creative pedagogy. Passionate about innovation and accessibility, Kshitij has contributed significantly to academia through research publications on inclusive design, sustainability, and collaborative methodologies, presented at esteemed conferences such as ICON 2023 and the National Crafts Council India Seminar. Beyond academia, he has worked as a UX researcher and consultant, refining user-centric experiences for various organizations. As an educator, he is dedicated to fostering the next generation of designers, emphasizing human-centered design and strategic problem-solving. Through his work, Kshitij continues to shape the future of UX design and communication studies
TABLE OF CONTENTS
|
S.No. |
Abstract |
Pages |
|
1. |
Animation in Time: The Evolution of Animation in Digital Age |
1 |
|
2. |
The Influence of Short-Form Animation in the Digital Era |
12 |
|
3. |
From Viral Clips to Cultural Phenomena: The Rise of Short-Form Animated Narratives
|
18 |
|
4. |
AI and Animation: A New Trend in India |
34 |
|
5. |
Generative AI in Digital Marketing: Strategies and Applications |
46 |
|
6. |
The Evolution of Animation in the Digital Age: How New Technologies Have Transformed
Animation Techniques and Storytelling |
82 |
|
7. |
Interactive Storytelling and Immersive Media: Transforming Contemporary Fashion
Design |
94 |
|
8. |
The Role of Artificial Intelligence in Animation and Content Creation |
106 |
|
9. |
The Transformative Power of Transmedia Storytelling in Education through Social
Media |
115 |
|
10. |
Myths, Morals and Motion: Animation as Modern Folklore |
123 |
|
11. |
Emerging Technologies in Fashion and Animation |
129 |
|
12. |
From Avatars to Emotions: Identity and Performance in Virtual Worlds |
143 |